Google updates Crypto Ad policy for EU Under MiCA

2025-04-14

In a significant move for the crypto industry, Google has announced new advertising requirements for cryptocurrency exchanges and software wallets across the European Union (EU), effective April 23, 2025. To align with the Markets in Crypto-Assets (MiCA) regulation, advertisers must hold a Crypto-Asset Service Provider (CASP) license issued by a relevant national authority within the […]